@article{article, title = {{Investigating the Situated Culture of Multi-Channel Customer Management}}, publisher = {{IGI Global}}, url = {{http://dx.doi.org/10.4018/jgim.2021050103 }}, year = {{2021}}, month = {{5}}, author = {{Ali M and Tarhini A and Brooks L and Kamal MM}}, doi = {{10.4018/jgim.2021050103}}, volume = {{29}}, journal = {{Journal of Global Information Management}}, issue = {{3}}, pages = {{46-74}}, note = {{Accessed on 2024/12/28}}}