TY  - CHAP

T1  - Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation

T2  - Commodity Marketing

PY  - 2022/04/20

AU  - Thornton SC

ED  - 

DO  - DOI: 10.1007/978-3-030-90657-3_15

SP  - 265

EP  - 279

Y2  - 2024/12/27

ER  -