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Lada joined the School as a senior lecturer in September 2022. Prior to that, she was a senior lecturer at 91̽�� Hallam University for five years. 

Originally from Bulgaria, Lada worked as journalist for several years, reporting for Bulgarian National Radio, and for the Bulgarian sections of BBC World Service and Deutsche Welle. In 2020 she launched and lead the international Journalism Education Trauma Research Group (JETREG) together with Dr. Ola Ogunyemi from the University of Lincoln. Under their leadership, JETREG has grown into a diverse community of over 250 scholars and journalism practitioners from seven regions of the world including Europe, Middle East, Australia, New Zealand, North America, South America, sub-Saharan Africa and South Asia.

As a former journalist, Lada has witnessed the harsh reality of working as a journalist in a hostile environment that requires reporters to be aware of issues related to physical and psychological safety.  This includes violence, attacks, threats and online harassment aimed at diminishing journalists’ right to freedom of expression. The starting point for her leadership in research and education is that keeping journalists safe starts in the classroom, not when they are already working in the field.

A key strand of Lada's research and educational initiatives aims to contribute to journalistic safety and wellbeing, an integral part of sustainable journalism, while promoting ethically responsible journalism practice. Her goal has always been to make education as robust and socially sustainable as possible and to foster a sense of standard in her area of study. She continuously strives to develop and maintain a style of teaching and learning that meets the distinct needs of her students while also exploring and experimenting with new methods of working with students and colleagues in the UK and globally.

Most weeks during the semester you will find her teaching on several undergraduate and postgraduate modules, and supervising dissertations. Lada's students have produced some truly outstanding research and she is am dedicated to supporting and nurturing ethical, critical-thinking, employable journalists and media professionals who have the skills to build a career in the journalism industry at home and internationally.